From Our Family to Yours

As a fourth generation, family-owned company, our brands thrive on family traditions – just like yours. We take a great deal of pride in knowing that our products are made of the finest ingredients possible and that our tomato products are grown from seedlings that we cultivate ourselves. When the Dei Fratelli family puts a product on our grocers’ shelves for your family, we do so knowing that we’ve taken the same amount of care and attention to quality that we would if we were placing it on our own family’s table.

To us, Dei Fratelli tomato products are more than just rich, robust flavors ... They’re products that bring families together. It just doesn’t get any better than that.

History of Dei Fratelli

Over the past four decades, the Hirzel and Dei Fratelli families have developed a reputation as a strong, honest, family-oriented brand that strives to maintain a strong sense of integrity in ourselves and our tomato products. Every member of our team works together to bring the very best, most trusted products to your kitchen.

From humble beginnings, where we canned tomatoes we were all proud to put our names on – to today, where our commitment to safety, quality control and flavor continues to inspire us as we expand in to a full line of gluten-free tomato products, pasta sauces, salsas, tomato juices, sauerkraut and more. We’ve never waivered in our commitment to be the very best. It starts on the farm with quality, relationships and care and carries through to the all-natural gluten-free products we put into the can. To us, there’s a great deal of pride knowing we’re a part of so many family meals each day.

An Inside Look at Dei Fratelli

The Seeding Process

The Planting Process

Harvest Time

Our Vision

What drives the Dei Fratelli and Hirzel team to bring your family that great, rich Dei Fratelli flavor? We remain focused on the very concepts that created our success from the beginning. Developing better relationships with our customers, bringing the highest quality products to dinner tables and continually looking for ways to meet your expectations. For four generations, we’ve been providing innovative ideas and products ... And will continue to do so ... To earn a seat at your dinner table.